10 mL is goofy. Who came up with that? A standard unit should be a 1.5 oz shot of 40% booze.
1.5oz = 44ml. Most liquor is 40% ABV. That's ~18mL of pure alcohol.
The average beer bottle size is 330mL - 500mL, at 4-6% ABV. Again, that's in the 16-25mL of pure alcohol range.
Maybe rounding to 20mL might be a better definition of a "unit" of alcohol. It's still easy enough to do math with, and more representative of what people consider one drink.
In fact, most countries don't use the same measures for alcoholic drinks as the USA does. I'm surprised you don't know this.
For example, you thinking that England uses imperial measures for its shots. It doesn't.