I very sincerely believe that the most rabid proponents for net neutrality are overlooking the root cause of the issue, which is that the government has created this system in which competition isn't really a viable option for the immediate future.
As a libertarian, I agree with you 100%.
As a pragmatist, I (begrudgingly) acknowledge that because the system is rigged, net neutrality is likely our only option to prevent the existing telecoms from completely screwing over their customers (whichever end of the pipe they happen to be on).
This was not a view I came to on my own, and it was an argument within the HN community that enlightened me, but while I freely agree with your assertion that a truly free market would certainly force the telecoms into being more honest and forthright, I also, and regrettably agree with your assertion that such a free market does not exist in this realm, as it has never been free of the shackles that made it.