First: interesting company and concept. I would love to see this go further, will be keeping my eye on it.

Second: who's idea was it to implement that wretched parallax effect on their homepage? Not only is it a tawdry but it gives me vertigo which is usually a rare experience on the modern web and has thus-far created a very negative experience for me. I stopped looking at the homepage and just read the wikipedia article on the company instead so my eyes wouldn't hurt.