Direct sales is really tough, but here's the plan:

1.) Seed to about 10-15 businesses I know personally - these guys have been using it for about a month in private beta and giving feedback.

2.) I'm a frequent guest on several ecommerce podcasts and blogs - going to use the opportunity to speak about the difficulties of wholesale for small brands, with a small link to OrderCircle at the end.

3.) Building integrations to Shopify and Bigcommerce, which should help us get listed in their app stores and drive traffic.

Open to any other suggestions!