I wanted something I could use for mobile DJing/VJing and some 2d/3d content creation capability. I was looking for 15" or larger, i7, decent nVidia GPU, 16GB RAM, 1920x1080 or better, and at least 500GB storage.
The Asus uses a 1TB HDD and not a SSD and the display is OK but not amazing. Still, it was tough to find something similar for anywhere near the $900 it cost and the relatively good build quality. It's obviously aping the look of a Macbook but since I have stock in neither company that's not really important to me. Couldn't find much else with those specs without spending several hundred dollars more.