People have very short memories.
Apple has almost always shipped with a ton of bugs. The original iPhone is quite possibly the buggiest product I've ever used. I honestly can't remember another device that crashed as much. Was it an incredible product? Yes! Was it extremely buggy? Yes!
For a long time every rev of OSX seemed to break half of my apps. I haven't used Yosemite, so I can't comment on that specific release, but otherwise OSX quality now seems better than its ever been.
And no one was more obsessed with competition than Steve Jobs. Steve Jobs was hyper aware of competition and goaded them as well.
This is still Apple -- good and bad.