He's really embracing the 'selling pickaxes' model of cashing in on a boom. Even if all the companies they've promoted fail, they've still been paid.
Honest question, what is it that people like about this persona often played by Adam Lisagor?
I don't quite understand it either; I find his videos to be slightly uncomfortable.
He feels anti-corporate, quirky but not annoyingly so. He absolutely has his own brand so where it once felt refreshing now it just feels sandwich, but it's not to a point where that's a bad thing.
I watched the video only after I saw your remark and I have to agree. It's the first advertisement in ages that nearly got me interested into what they have to sell. I usually can't stand a classic video presentation.
Thank you! Adam is a creative genius who knows the right way to convey complex messages. It took many iterations to get it just right, but he's the real star here.