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The "convert-GIF-to-MP4" technique is the same technique that Twitter [1] and Imgur-competitior Giphy [2] uses.

[1] http://blog.embed.ly/post/89265229166/what-twitter-isnt-tell...

[2] http://www.reddit.com/r/IAmA/comments/2g0791/hey_reddit_were...

I would say that Gfycat and Mediacru.sh are actually the leading competitors in this area.

Is Mediacru.sh banned from Reddit? I just saw a thread the other day where someone said the domain was blocked by admins to prevent it from competing with their preferred service (probably Gfycat).

mediacru.sh admin here. We used to be banned, many months ago. I was talking about our past troubles in that thread.

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