Some people are excited about programming in the sense that they can "make the computer do stuff". But the way I see it, I make the computer "do stuff" by just simply pressing the power-on button. And writing a "hello world" doesn't make the computer accomplish more than to write the same string in a word processor.
Maybe some people should just be reminded that programming is not fundamentally different from using a computer in general. Just that you have more fine-grained control.