If Air Travel Worked Like Health Care
nationaljournal.com
nationaljournal.com
I also don't buy the implied comparison with how "open" and organized the airline industry is. Sure, Expedia/Orbitz gives you decent visibility and aggregation of providers, but there's still a whole deeper level of ticket availabilities, pricing structures, and routing plans that are only available when you talk to someone who's job it is to know the system (a travel agent), and who you pay a commission to in order to get the best deal/service.
If you think travel agents are dead in the face of the Internet, it means one of two things - you don't go anywhere complex, or you haven't found a good one.