I should have clarified: by "continuous upkeep", I don't mean patches and feature updates; I mean the type of perpetual update model you see in things like Creative Cloud and Facebook games.
I make software because I enjoy it, and the type of software that I enjoy making either takes the form of one-off entertainment (games), or tools that expand your range of abilities (apps, mainly non-networked). If I couldn't hope to make money off these anymore, I'd probably lose my creative drive. (I am also a one-man developer. A corporation would obviously have different priorities.)
This is basically the Chromebook version of the future, and it's why I support Apple's native-first model over the alternatives. If I buy a hammer, I want to own it, not have it streamed to me over crappy H264.