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Thanks, this is a great comment. Moving signin with Facebook way up on our list.

And you're definitely right that it's the principle, and we should think about that more. I like the idea of giving something, and not paying $20 for nothing. It's a tricky scenario (we played around with the business model for months before releasing the new site) but we'll be brainstorming this a lot more.

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You should give a 25% discount credit for every failed match, which is not usable until they reach 100% discount. Meaning, 4 failed matches gives a free match credit. If a match occurs before 4 consecutive failed matches, then the aggregate discount is cleared.

You could get rid of Facebook signup but incentive your users after the signup to connect their Facebook account for "a better matchmaking" and to not meet their friends or grandma.

It I would also suggest them to import all of their social accounts (instagram, pinterest, twitter) which makes sense since your role as a matchmaker is to gather informations as much as you can.

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