Device That Grows Meat in Your Kitchen Wins Design Prize

What is the point of a design competition where the winners are for things that cannot be produced even in the laboratory or defy the laws of physics? The winner is just a stylish steamer that copied a staple of Star Trek. A cup of Earl Grey, please.

This is just a hypothetical concept. The designer has not created a product that has the ability to 'grow' into meat or the technology that would do this. He has designed a pot. Big whoop. The story minus the content-jack here: http://www.dailymail.co.uk/sciencetech/article-1215883/Contr...

> The controversial product would heat food packets containing muscle c e l l s , oxygen and nutrients. "This will create 100% pure meat without the need for animals to be killed and with no risk of contamination," said Cocoon creator Rickard Hederstierna, a 27 year-old Swedish design student. "It will change everything."

I am just scratching my head here. Could somebody, please explain to me how muscle cells will be produced and placed in the food packets?

If they clarify anywhere that this is pure sci-fi concept art I couldn't find it. Unethical buzz whoring by Electrolux it seems to me.