Mobile A/B Testing Service Taplytics (YC W14) Adds Analytics and Android Support

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61 points·aboris26··6 comments

> Service like Taplytics allow developers to test variations of their app interface and code, and to make those changes without going through the App Store approval and update process.

The ability to change the app without going through the App Store review process is awesome.

IMO, support for iOS and Android is very important. I've recently been learning Swift/iOS and I find that having libraries that work on both mobile OS's simplifies development as knowledge from one platform transfers to the other.

> The ability to change the app without going through the App Store review process is awesome.

Not from an user's viewpoint.

> Service like Taplytics allow developers to test variations of their app interface and code, and to make those changes without going through the App Store approval and update process.

What is the risk all these companies get wiped out overnight by an app store policy change? I have never used any of them, so perhaps their capabilities are so limited that it's not an issue -- but subverting the review process sounds like a risky feature to build a business around.

TapJoy has had their business models banned a couple of times, seems to just be updates that get rejected until the offending party's stuff is in compliance or removed.

The analytics side drives a lot of value imo, will try it when we push a product to the app store.

Wiped out overnight? Pretty minimal. Third-party analytics have been around and (reasonably) tolerated by Apple since 2008.

A feature that allows them to change the application without Apple's explicit approval? That I really can't see lasting. But Apple cracking down on that feature isn't a 'wipe out the company' event.

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