The fractional sizes would get weirded and weirder as they get smaller.
1mm is ~1/32 (5/128ths is a really close approximation, but let's assume nobody is that crazy).
Right now it's ~1/4 of an inch Let's say they reduce the size 1mm.
Now which sounds better: 5.1mm, or 7/32 of an inch (or 13/64ths, which is more accurate)
A similar thing happened to A&W [0] with their "1/3 pound" burger selling fewer than a competitor's "1/4 pound" burger — effectively because "3" is less than "4" and fractions aren't for everyone.
[0]http://www.motherjones.com/kevin-drum/2014/07/great-third-po...
Though, it is a bit more complicated, at least for me. For example, if I'm weighing small objects/quantities, I definitely prefer grams and have a fairly good sense of how much of something there is if given a weight in grams. But larger weights, like people, etc., I use pounds. I know that a kilogram is 2.2 pounds, but if you give me a weight in kilos, I still have to convert it to pounds for it to be meaningful to me in a real world sense.
YMMV, though.
we don't understand grams or kg as a daily measure so we have no idea what .435kg feels like.