And I do agree with you that there are much cheaper ways to, say get a couch, but I do take issue with your food budget. You're making that out to be a low cost, when in reality $100 bucks per person per month is HUGE. If you've got yourself and a kid to support, that's say $200 (with very careful budgeting and probably fairly low quality nutrition) on an after tax monthly income of maybe $1200 bucks. That's an enormous chunk of change, particularly when coupled with other recurring costs like rent and gas money. Also, regarding the couch, as some in this thread have pointed out the idea that everyone thinks logically is unfortunately false. Someone's already under enormous stress from an erratic work schedule and barely eking buy, perhaps has other issues to deal with like health problems, and they want the sense of having one thing that 'normal people' do. It's a very, very powerful motivation especially when the store oh so enticingly packages it as being a few dozen bucks a month.