Seeing as they're shutting down the company/service in a week, they're probably out of cash. While it sucks for your customers, that's what happens when you run out of money. It sucks for everyone. I'm guessing they were floating the company on personal funds in hopes the acquisition would go through, but it did not - so now they're doing everything they can to stop this turning into a personal financial bloodbath from the bandwidth costs spiral due to everyone rushing to get their photos before the shutdown.
Just an ugly situation for everyone.