The consumer isn't exactly innocent.
Hold on, hear me out.
It's similar to black market goods. A consumer wants the lowest possible price. It turns out the goods he bought are stolen property. He didn't know, but he is not waived of responsibility. If he was truly unwitting he will not be prosecuted, but the goods will still be repossessed, etc.
Basically, it is the consumer's drive for the lowest price that creates the market for these illicit goods, so they are not blameless. Additionally, illicit supply chains are hard to attack and often times the consumer "really should have known better", so one of the ways to attack that supply chain is by slapping the hand of the consumer who patronized it, whether or not they actually meant to buy stolen goods.
It's hard to deal with the "Well it was cheap and he was shady but I just didn't ask too many questions" purchases; responsibility is very diffuse, with everyone doing their best to avoid responsibility.