Unfortunately if he can't get a job that pays what he's asking for based on experience, he'll need to lower his rate. Outside of getting into a more "senior" orientated industry as joshcrowder has suggested, banking, finance, etc.
However Xerox itself is a very senior-orientated company, at least here in New Zealand. Has he reached out to his network to see if there are any positions going where he'll get a palm greased?