You can't get it over SSL. Not to worry, the binary will be signed by Mozilla right? Yeah, GPG only. Not x.509 signed.
But hey, the online install page supplies it over SSL right? Well, sometimes. But it turns out they don't enforce SSL use. Cue SSLstrip.
PS On MacOS X 10.9 Apple by default prevents running unsigned binaries. Not to worry, Mozilla tells you how to bypass the check, not even hinting it has a very valid purpose. https://support.mozilla.org/en-US/kb/firefox-cant-be-opened-...