1. I click in Firefox and it just works
2. I click in IE and it just works
3. I click on my iPhone and it just works
… repeat as desired …
That's never been true of OpenGL (or 3D in general) before so there's always been this divide in what people consider possible for a web app (i.e. convenient, easily shared) and the conventional software model where someone needs to download and install something first – a big step up in delay and complexity, and a reasonable hesitation for the security-conscious.
The excitement comes from the fact that now none of that is necessary for many uses – if you're working on a non-AAA game, 3D object viewer, interactive diagram, etc. etc. etc. you get support for 70% of web users globally without having to take on the expense of desktop development and support or supporting so many different toolchains. This isn't a big change for the major players who are still going to do that for other reasons but it simplifies a ton of casual usage.