also, clicker seems to be getting a lot more publicity. this is obvious considering they have more money, PR people, or whatever, but you should work on some basic attempts to get your name out there. why aren't you on crunchbase? googling "set jam" sends me to a website on proper handling of cherry jam. The way to win against the gorilla is to use your position as a PR move and write to dozens of blogs, forums, and newspapers (even those old things on the tree-based substances are still read, especially when content is placed online).

You are definitely facing unbalanced competition, the way to beat the bogeyman is to enhance your product's value proposition and use every opportunity for free PR

edit: I do understand the company is called "setjam" not "set jam" but, I imagine many others do not