But you fail to catch a crucial part of this: it adds value to your social life at the expense of so many other things. It may add some social value to your life, but corrupts and molds society at large. I think the tradeoff is absolutely not worth it. I touched on this in a comment below as well.
Social networking is a task that should probably be left for a 'Public Benefit Corp.' to do, as Ello seems to be trying to do. I'm hoping and praying that these sorts of companies start to take off, that pay-for-service becomes cool and commonplace again.