For example, futures and options are zero-sum because every dollar of profit that one trader makes is offset by a dollar of loss from another trader.
But stock markets are not zero-sum. Prices can be bid up without a single share changing hands, creating new wealth out of thin air, and everyone wins. Conversely, prices can go to zero, destroying wealth and making everyone a loser.
Same thing for most other markets you can think of, from real estate to used cars to your local flea market. As with bitcoin exchanges, none of these are zero-sum since there doesn't have to be a loser for every winner.