It doesn't help that consumption here is positively rampant. Without making a value judgement, I'll just leave it here that shopping is a major form of entertainment.
This is the same kind of self-improvement crap that sells so well in the US. Don't make the mistake of thinking Japan doesn't have it too.
So, really, the only objection I have here is the idea that it's a "Japanese art." That's marketing; effective marketing, but like most effective marketing, it's a lie. I got rid of most of my stuff to move here, which was actually one of my goals, and I'm very pleased with it; however, the "joy" tenet is misguided, and the general lack of space in Japan has NOT inspired minimalism. It's inspired clutter and the avoidance of the home as a place to entertain and relax.
Again: Not a value judgment. Just observations from an American living in Japan and surrounded by the culture and people this piece misrepresents.