If you look at the reaction of those 99% to Apple planting a U2 album on their phone, you see an angry response when people are made aware...
What users care about as revealed by buying behavior is: user experience, user experience, user experience, user experience, cost, user experience, and user experience.
That's not an entirely healthy example but it does show it is possible to make consumers take topics like security and privacy seriously.
The issue right now is there aren't enough voices telling them how serious these topics are.
It also might be helpful to drop "privacy." It's security. These are vulnerabilities. Apple could have encrypted this stuff with keys the customer controls, but that takes more engineering to make it friendly and usable. They won't until people care.