> Google has a chronic communication problem.
I actually think these things are rather true. This article did really nothing to persuade me and was argumentatively weak. Also, the part where the author essentially tells the 70% white male tech crowd to check their privilege was a non-sequitor as well.
I can relate in London on how Google's culture obsesses with IQ, compared for instance to Apple who's more on the EQ side. Yet I don't see how this conflicts with a new search box that actually solves a problem with minimum risk (JLP himself mentions the problem is more on Amazon side for using the new feature).
Google doesn't offer a salary that would attract a top IQ in London as far as I am aware. That's the biggest problem with London - lack of strong and fair tech presence.
I also think that will eventually be its undoing because can we, if we draw a parallel to real life, think of something more valuable than someone who always has the "right" answer? I certainly can and I'm convinced that will be the end of Google's dominance.
Or are companies now criticized for the ways in which they reflect the general population?