I disagree. Disruption involves change which is often stressful and yes, many of those who are disruptive can play it fast and loose with the rules.

But being nice? I see no evidence that old businesses are nice (we're just more used to their nastiness) and I certainly see no case that new, disruptive businesses are any way worse. If anything I think back to the likes of Google in the don't be evil days - young idealists who just wanted to make the world better and would work out the money side of things later.

Even if that weren't true, I still want to be optimistic about change. I accept that it's not all great, that everything comes with a cost, but if you're doing something that's so obviously potentially positive, surely something is wrong if people don't feel good about it?