I don't understand the niche for this product, especially against their own Fire TV (which FD I have and like a fair bit).

From the catalog page details, besides the portability of the stick model (use USB with some TVs so no need for AC power) it seems there are some games that will not play on the stick. That seems a bit crunchy and weird for customers and developers.

Any one see or know any other differentiators that make this worth an additional SKU, support costs?