"Now, as new technologies start to generate terabytes of data about players and tactics, that next great competitive advantage will go to the number crunchers and analysts who can make sense of all those signals. Take the statistical tsunami of SportVU in the NBA. “It's not an exaggeration to say that 85 percent of the teams don't know what to do with this data,” Goldsberry says. “The idea that this is going to revolutionize the NBA—well, I'm not sure that's true unless teams awaken really quickly to things like machine learning and data visualization.""