Are you able to share any details of the software, devices and/or sensors they use? I've been kicking around ideas on how to bring these types of things to rec sports.
Also for software there is a lot of variance, I feel that they prefer people that know personally or have previous experience. There are a few people making the decision to adopt a platform for a team to track all the data floating around, usually few high managers of physio, that's your audience. Usually it's highly customized and there is a lot of support as the user (coach, physio stuff, athlete...) is not a tech person