I like the fact that it frames the term "innovative" in a space where maybe very few expect it. My first intuition was toward some fancy tech or smart materials.
I was surprised to find out innovative for them means tackling mundane and trivial big problems in cheaper and more effective way: like more fine tuned crops for the type of land or milk jug.
I love this guy!
A cheap, reliable, simple milk jug design, mass-produced until the marginal cost just vanishes.
Educational fucking videos. Understanding the conditions where food is cultivated. Growing stronger crops.
This is just beautifully simple, realistic and down-to-earth.