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It uses Cortana running on the phone itself. Band's hardware does not have Cortana.

With Google Now functionality this product would be killer. I really hope that's a feature.

It's got a microphone and bluetooth so it might just be a software limitation. I wouldn't be surprised if Apple actually locked third parties out from using Siri like this though.

Are you saying that you want Cortana even if you're using Android or iOS? I don't think that's going to be possible.

It'd be nice if you could get Google Now on Android at least. I doubt Apple would open up Siri, though.

They have the SDKs available so it's up to Google and Apple to integrate...