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Really cool technology. I think the really hard part is 'What is a good interaction?' Clearly the offer isn't too useful, but the hospital one seems good. In general, I think 'help me find stuff' and 'notify on exit' will be the dominant modes of beacon interaction. What do you all think?

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It was surprisingly challenging to come up with just those two examples to be honest. I don't think we really know what the killer location-based notifications are going to be yet.

Personally, I really like location-aware app features. My favorite is search suggestions. If I'm in BestBuy and I open the app to the products section, chances are I want more details or reviews on the product I'm standing in front of. Why make me search for it? Have "smart suggestions"

The grocery store example is something I've been debating creating for myself. I have a hunch if I stick Estimote stickers underneath stuff at my grocery store no one will find them for a while.

Because if you're standing there on you're phone, there's more of an opportunity for their sales person to come over and upsell you on their Service Plan.

Think about it from their point of view :)

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