Yeah I'm not sure how they can have this on the front page:

> The world's most advanced tracker.

> The most advanced activity tracker known to man

When it obviously has less features than some of the competition. Eg no GPS for one.

Basis Peak does look much more advanced, but I wouldn't say that it has many more features that other bands don't have. In my opinion, the bigest factor for it is the design (both site and product). It just looks a little less futuristic and as something that regular people could actually use on a day-to-day basis.