We've now got Microsoft (XBox One), Amazon (Echo), Google/Motorola (Moto X) and maybe others who want to place some kind of "always-on" microphone in our houses. They all say the same thing, sure - that the microphone won't be listening to your conversations, that it won't be sending the data to any other servers, etc. Do we believe them? And will they change those policies in the future? Do they even have real control over the devices, or will they be hacked?
1984 was such an underestimation of the potential power of a surveillance society.