Don't burn CurrentC at the Apple Pay heresy stake just yet

networkworld.com

1 pointstevep20072 comments

Barely hatched and condemned as the Anti-Apple Pay, CurrentC could improve shopping experiences in the microcosm of a retailer’s brand in ways that Apple Pay’s brand macrocosm can’t. It’s premature to burn CurrentC at the Apple heresy stake.

How exactly does shifting 100% liability for fraud to the user make for a "better shopping experience"? No matter how many coupons they offer, this is a deal breaker.

My grocery added an extra tap for their CC/loyalty card at checkout - tap once for points, then again for NFC payment - and it so infuriated me that I changed grocers until they changed it back to a single tap.

It cannot be overstated how important reducing payment friction is to a buying experience.

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