Because that worked so well with the phone companies.
No blocking.
No throttling.
Increased transparency
No paid prioritization
Same rules apply to mobile internet
It's all subject to the caveat that the FCC is independent and they decide how and what exactly is implemented.Those sound to me like the basic and less controversial components of net neutrality. It prevent disadvantaging specific sites, protocols or users if applied in a reasonable way.
https://medium.com/@PresidentObama/my-plan-for-a-free-and-op...
This isn't a request to "set up a committee to explore regulation ideas and form lobby groups from all stakeholders" - it sounds more like "I want to pass laws AND create an enforcement structure for those laws".
Ambitious and probably overly optimistic, but it's a good perspective from the top.