The franchise agreement you linked, for the city of Louisville, Colorado, exemplifies the claim I'm making.
Section 2.4 - franchise is non-exclusive.
Section 2.2(B) - non-discriminatory requirements to access rights of way.
Section 2.6 - city reserves right to grant other franchises, so long as if it does so on more favorable terms than the existing franchise, then the existing franchise can be modified.
The FAQ on the page you linked has the most interesting information, however:
> Comcast's Franchise with City of Louisville:
> Comcast - the nation's largest cable television provider - is currently the primary source of cable television services in Louisville, serving approximately 4,500 subscribers. They currently operate in Louisville under a non-exclusive franchise agreement [Footnote] effective since April 2006. The agreement allows Comcast to use the City's ROW in return for the payment of certain rental fees - known as franchise fees - and other benefits for Louisville and its residents.
> Footnote: Should another cable provider want to offer cable service in Louisville the City would offer that company the same franchise opportunity that Comcast now has. To date, no other service providers have asked for a franshise.