Is it just me or do those numbers look really bad for a software company.
They spend as much on General Administrative as they do on R&D and they spend 3.6x , more on marketing and sales then they do on R&D.
They spend as much on General Administrative as they do on R&D and they spend 3.6x , more on marketing and sales then they do on R&D.
Enterprise and consumer run along one axis (B2C vs B2B), self-serve vs custom deployment on the other axis (low friction vs high friction)
Much of the innovation we've seen in B2B has not just been the consumerization of the interface but also the move to self-service models.
For example, Zendesk was nearly identical: http://www.sec.gov/Archives/edgar/data/1463172/0001193125141...