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Apple isn't really a stranger to announcing products with already trademarked names..

For those who don't get the reference: https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer

It would be delightfully ironic to see Apple providing money in support here, but I'm not holding my breath.

I believe parent is talking about iPhone and iPad. "iPhone" was owned by Cisco in the US which Apple eventually bought the trademark from. I believe Apple lost its case in China with either the iPad or iPhone name.

Apple was able to call itself Apple because they were not in the music business (albeit there were a few quibbles about sounds) until they started selling digital songs.