People develop new things that can be used in various ways. Some of the ways are prosaic, some are creative. Someone develops a computer, and one person uses it to solve an equation, another uses it to create a digital painting - both of these things are both technical and creative. And as technology develops, it becomes more and more accessible to more and more people. I can use a piece of paper without understnading how it was made, just as I can use Photoshop without understanding the mathematics of its underlying algorithms.
This piece seems to spring from the same the-internet-is-killing-journalism mentality that has become more prevalent in recent times. Traditional journalism would be on much safer ground if it wasn't producing this kind of rubbish in a mainstream international broadsheet.