An example: suppose you have some distributed system storing article metadata and all of the sudden one of your articles becomes very widely shared. The machine that the popular key hashes to gets slammed. Perhaps we'd want to adjust it so that that particular machine is just dedicated to that one article, or some other way to distribute that one article across multiple machines. But we're just using a hash function, so without doing something fancier, we can run into problems when the load suddenly becomes wildly uneven.