I don't understand their consumer segments. Who is this product targeted for?

For amateurs, it's rather expensive compared to the other DJI options out there. Especially if you already have a GoPro.

If you're a pro, you probably opt for something more customizable. You want a camera that you can get a great footage out and there is a nice and commonly understood post-processing and grading option available and not use some propriety camera.

So I think real pros would spend a bit more and attach their existing camera (GH4, Canon 5D III, etc.) system that they are familiar with to a large drone or if they want a smaller drone they'll go with the LX100 or some one of many Sony offering (if they don't need 4K)