"The only catch was, he couldn’t tell anyone what he was doing. Bartos’ company depended on the trust of customers, and if word got out that the company had been hacked, they could lose clients."

It's unfortunate that still today the attitude is "cover it up" rather than disclosure. I would hope that any company that I entrust with my data would be forthright about breaches so that I, as a customer, would have the opportunity to take whatever precautions were necessary given the details of the breach.