Hey Folks, it was pretty clear he didn't want us to share sales data because it would make less money for the device. This was a separate issue from Discover. On the black & white e-ink Kindles, we had added a feature where users could buy from the device. The data was really bad - most advertisers paid thousands of dollars in minimum spending, and would sell a fraction of that spending in product sales. Amazon doesn't share that data with advertisers, and the SVP was basically telling the team not to share sales data because nobody in their right mind would buy a $10K or $20K ad if they ended up only selling $500 in product.