I'd be interested in hearing how to accurately estimate passphrase strength assuming the attacker has perfect knowledge (ie, that you used Wordentropy to generate your passphrase, approximate length, etc).
In reality, though, no attacker will have this. Your password hash will be brute forced along with thousands or millions of others, so I think it's accurate to look at the password as a semi-random bitstream. In that case length trumps all other characteristics when it comes to security.
This is one of the reasons I don't recommend patterns as with the one mentioned elsewhere in this thread. While something like "[category] [words] [name of service]" might aid memorization, the pattern will leak if a weakly-protected secret is compromised, allowing an attacker to approach more important secrets.
Also, it depends on how popular the scheme becomes, you never know! :-D