But nobody here really seems to be comparing the two. If I live in SF/NYC and I want to move to Des Moines, what are the upsides? What are the downsides? Sure, Des Moines is a nice place with fun stuff -- but so are a hundred other cities in the US. What makes Des Moines different or a good enough draw to make me leave SF?
Lower rent? I can get that almost anywhere else. Hipsters? There are plenty of those here. Big social clubs, nice restaurants, a music scene? I have that here, too. Bike-friendly? So is the Bay Area (downtown SF notwithstanding) Nice weather most of the year? Same as the Bay Area.
What's the big draw to Des Moines? Or Portland? Or Austin? Why would I pick any of those places over SF or NYC or anywhere else?
I don't think it's enough to say "NYC/SF is expensive. You should move to Des Moines, because we're great." I think you have to really make a case that life in Des Moines is going to be better than where you live now, or else I have no reason to uproot my life and move, yeah?
(Genuinely curious -- I'm not gonna stay in SF forever, but I have no idea where I'd want to go next.)