The implementers, sad as it is, get the final say on what they implement. Standards organisations can standardise whatever they want, but if the implementers don't want to implement stuff they won't. Hence we don't have XForms and all the rest of XHTML 2.0, nobody's implemented Persona despite that being a standard, etc etc.
Google can pressure others to agree to follow a standard by being an implementer, and they do. (There is practically nothing accessible from a general web page on Chrome that isn't defined in a standards document or draft standards document.)
We, unfortunately, don't live in a perfect world where web developers can unilaterally force browser implementers to implement standards - Google is a large company that heavily depends on the web, and needs to be able to do that. For the most part, other companies can contribute to Firefox to get that, but Google likely decided the politics and potential bad PR of that ("Google are taking over Firefox") were not worth it for them.