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I was a SvN subscriber since it started (used to follow 37s when they were doing their design stuff) but unsubscribed when they posted that $100bn Twitter thing for similar signal/noise ratio reasons - though hopefully I'll go back one day. Despite that, this post is a bit noisy itself and doesn't make its point clear.. :)

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That was indeed the most stupid post they ever wrote. It made me wonder if they realize that if you use your PR channels for silly fluff like that they'll dry up quicker than you could possibly imagine.

April fools posts should be done around April 1st, if not you're burning up one of your most valuable resources.

The dollar-bill one? I'm curious as to why that post is the one that killed it for you -- I thought it was kind of cute. There have been a couple of posts that have prompted me to wonder why I bother reading SvN, but that one seemed harmless.

It was them trying to play The Onion or Valleywag, except it seemed more like a tantrum related to the pushback on some of the previously contentious posts. It felt like a "we're better than you" play to me, and there had been too many posts like that in the weeks before.

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